Essay about nike

The manufacturing Process Of nike shoes Marketing Essay

essay about nike

Nike sweatshop Scandal - corporate responsibility Essay

Place strategy, the distribution strategy that is used by Adidas is that of concentrating most of its products and resources in places, where there are many customers. This explains the reason as to why it has opened many of its shops in different parts of the world. A trend developed by Adidas is where its products can be purchased online. The company is concerned with offering the customer a satisfying service at a place, where the customer cans buy the product (aaker joachimsthaler, 2000). Nike, on the other hand, employs pricing strategies similar to those of Adidas. It explores new and developing markets around the world and sets up its shops in different parts of the world. Distributors of the company are independent, as well as subsidiaries and licenses. It also offers online shopping for its products.

Nike - the Greek goddess of Victory (Greek mythology)

On the other hand, nike products have the first category that includes sport shoes and sunglasses by nike. The second category includes products for body care, clothes, caps, bags, perfumes, sneakers and hoodies. Price Strategy, prices give of products of both nike and Adidas are high, with nike products price being higher as compared to Adidas. Pricing strategy used by Adidas is that of market skimming strategy. Adidas products prices are dependent on looks and color. An example is where a pair of Adidas white color shoes is more expensive in comparison with another pair of shoes of the same quality, but in a different color (Hollister, 2008). The price of nike products is relatively higher, when compared to Adidas ones. It uses the value based pricing and price leadership strategies, where the price of the product is based on the value that is placed on that particular product by the consumer. In order to remain relevant kannada in the market, nike uses the competitive and different pricing strategy from those of Adidas. . Pricing strategies of nike are based on premium segments as their target customers (aaker joachimsthaler, 2000). Brand of nike has high premiums, and this explains why their prices are higher, when compared to Adidas.

Nike also leads the market in advertising and marketing strategies, whereas Adidas is making efforts to expand its market appeal in terms of sports shoes and equipments. Nike marketing Strategies, nike was founded in 1964; with time, it has become the leader in distribution, marketing and designing of athletic footwear. Nike has developed more advanced shoe models that are plan supported by innovative advertisements, endorsements by celebrities and sponsoring events. The reason as to why nike continues to experience the rapid growth is because of its marketing tactics that are aggressive. Despite all this, nike faces challenges because of the changing fashion trends, increased competition and their high-priced shoes that result to low sales. The products of both Adidas and nike are divided in categories. Adidas sports products are divided into three categories, with the first involving Adidas performance shoes, eye wear and perfume. The next category includes Adidas original superstar sneakers, Adicolor Trainers and Vintage clothing. The third category has bags, belts, hand gloves and style caps (Hollister, 2008).

essay about nike

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Difference between Adidas and nike, the target audience of nike is people, who are involved in running and basketball as their sporting activities. Adidas, on the other hand, concentrates on establishing its market dominance among those, who are involved in tennis and soccer. Adidas headquarters are situted in Germany, while those of nike are in beaverton, the United States of America (Hollister, 2008). Adidas mainly focuses its activities in Europe, while nike has its domestic market in the United States. The products of Adidas are outsourced in Asia, whereas those of nike are from Korea and taiwan. It is evident that the two companies have some differences, based on market locations and developments in distinct locations. Over a period of several years, nike has shifted its focus to soccer with the aim of gaining the international recognition, just as Adidas dominates the world soccer market. The soccer market is usually considered to be the world Sport. Nike has continued to change the design of its shoes in order to remain ahead of other competitors, whereas Adidas is making efforts to cut down the production cost and time with the purpose of being more efficient.

Just do it - wikipedia

essay about nike

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Adidas targets sports such as football, gym and basketball. Meanwhile, nike targets people aged from eighteen to thirty five years. Nike is more popular as compared to Adidas because of its numerous celebrity sponsorships, with main target being basketball players. Thus, their main market is in the United States of America, but it has recently expanded on the international level. Adidas targets people involved in soccer and tennis. They have a major market in Europe, while being represented internationally (aaker joachimsthaler, 2000).

Using the five forces by porters, barriers to entry in the industry are quite low. The bargaining power of the buyers is high due to many brands that are available in the market. The bargaining power of the suppliers is low or non-existent. Threats of substitutes are low as there are no real substitutes for most sporting equipments. Finally, the competition between the two companies data is high. In addition, there are other competitors in the market such as Puma and reebok (Fisk, 2010).

Nike and Adidas are marketing Communications Mix Adidas Vs nike, marketi. Adidas: which provides the best ecommerceike is the world's most valuable sports brand according to forbes. It has a market value of 71bn, 19bn of which is estimated to be pure Essay on Case nike — 508 Words — studyMode with, the quality of product is the first marketing skill in nike. The company's strategy for quality is building superior products which mean nike essay on nike marketing Objectives — 317 Words -ike's marketing objective is to employ a range of marketing communication tactics that can cater to the organization's target market, who have essays history nike. Price melt nike shoe factory controversy essays — fine Edgeike shoe factory controversy essays pdf list gcse business studies coursework marketing exam ib extended essay physics criteria lab essay 824893).


Nike and Adidas are the two most popular companies that deal with sporting equipments in the world. They share one thing in common, which is being used by people who are involved in sports. Nike and Adidas are the largest sellers of sports and athletic footwear in the world (aaker joachimsthaler, 2000). Adidas is the second largest sporting goods manufacturer after nike all over the world. Adidas has a market share of twenty two percent, while nike has thirty three percent. Both companies have different target audience in the world; Adidas targets people in sports and who are aged between twelve and thirty four years (Hollister, 2008).

Nike is a goddess: The history of Women in Sports

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essay about nike

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