Are kids buying status with their basketball shoes? Competition : Mention the main competitors, and the strengths and weaknesses of main competitors. You might consider: Their products, pricing, reputation, management, financial position, channels of distribution, brand awareness, business development, technology, or other factors that you feel are important. What segment of the market do they operate in? What seems to be their strategy? How much do they impact your products, and what threats and opportunities do they represent? Marketing Plan Assignment Help, marketing Plans are widely developed and followed all over the world.
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Here are a few examples: A building supply store might note the trend toward remodeling older homes instead of buying essay new homes, or a trend toward more rooms in larger houses, despite smaller families, because of home offices, dens, and exercise rooms. A grocery store might note a trend toward Asian foods or spicier foods, or toward fresher, healthier foods, or development of a new shopping area in a different part of town. A credit and investment counselor might note demographic trends, such as baby boomers aging, leading to a greater need for estate planning and retirement planning. Look to market trends as a way to get ahead of the market, to know where it is going before it gets there. Market needs : For each market segment included in your strategy, explain the market needs that lead this group to buy your product or service: Did the need exist before the business was there? Are there other products or services or stores that offer different ways to satisfy this same need? Do you have market research related to this market need? It is always a good idea to try to define your retail offering in terms of target market needs, so you focus not on what you have to sell, but rather on the buyer needs you satisfy. As a shoe store, for example, are you selling shoes or are you satisfying the customer needs for covered feet? Are there additional underlying needs, such as style and prestige for fashion footwear, or padding for runners, or jumping for basketball players, that relate to selling shoes?
Business Plan Pro includes a pie chart of your Market Analysis table. Here is an example: you can probably see how this chart links directly reflects the present year market segmentation, the first annual column in your market forecast table. Market Growth : Ideally you cite experts: a market expert, market research firm, trade association, or credible journalist. This isnt a class in market research. For this assignment, you have only three pages total, including the table and chart, so be specific and be brief. Market Trends degenerative : Market trends could be changes in demographics, changes in customer needs, a new sense of style or fashion, or something else. It depends on what business you are. What factors seem to be changing the market, or changing the business? What developing trends can make a difference?
A picture is a good idea. Market Segmentation : Most markets divide into meaningful groups. For a local restaurant, segments might include families, university students, high school students, older people. Create a table showing how the market divides into segments, as suggested by this illustration: The market Analysis table is a simple spreadsheet, with projected years along the top, segment names on the side, and totals along the bottom. . For this assignment you are looking at larger general market segments, so make educated guesses, as long as they make sense. There is a detailed explanation of the table and how it shows segments, including even the compound average Growth Rate formula in the last column, in the online version. Hurdle: The book on Business Planning, in the section called, your Target Market Forecast.
Retail marketing :.1 The retail marketing mix
The image (below) shows the essay portion of your plan outline which you will be working. Unless otherwise specified by your instructor, this assignment should be completed in preparation for the next sequence, session 5: Marketing Strategy. Note: If you have not already downloaded the, minimumBusinessPlan. Bpdx file, please follow these instructions. . you will use this file to complete assignments 2 through 7 during the course: Download, minimumBusinessPlan. Bpdx, open this file in Business Plan Pro. Use the save as command to save a copy of the file as yourname_businessplan.
Bpdx, follow the instructions to complete the exercise using your business plan file. Note : saving under a different file name preserves the original file, in case you decide to create a second business plan using this customized outline. Assignment steps, each topic should include a paragraph describing the key points for that topic: Market Analysis Summary : The main chapter level topic should be a summary of its sub-topics. If you finish the sub-topics first, it will be easier to create a summary paragraph of the most important points. Ideal Target : Create a profile of one ideal target customer (or organization). Describe the ideal target customer including why he or she buys, what his or her problem is, how old, economic status, family status, favorite media, where you find this person to send a message, and more. .
Positioning - one or two sentences explaining where your product will be positioned in the market. Part 4 - marketing Program (400 words / 40 marks) Product Strategy - discuss all product elements; product line, packaging, quality, warranty, branding. A picture of the product or prototype can be referred to here. Price Strategy - mention and justify price in comparison to competitors. Promotion Strategy - discuss key promotional programs in this section. Sample ads can be included here.
Place (Distribution) Strategy - describe current and future channels of distribution. Part 5 - financial Data (20 marks) Balance Sheet income Statement Part 6 - organization (100 words / 10 marks) includes Organizational Chart and accompanying paragraphs. Part 7 - location (50 words / 5 marks) use photographs, diagrams and illustrations to paint an attractive picture of your business site. Part 8 - implementation Plan (5 marks) a chronological list of important deadlines and projected dates for the implementation and progress of business operations. Part 9 - evaluation and Control (50 words / 5 marks) an explanation of how the success of the business will be measured. Appendices included in the appendices must be a sample of a survey that you will use to perform market research on your potential consumers.(5 questions Proper Report Format text: 12 pt size font subtitles: 14 pt size font full alignment single spaced paragraphs double spacing. include numbers and facts obtained through marketing research as much as possible). This assignment reinforces the discussions from Session 4: Market Analysis.
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How will you remain competitive with them. A customer (Consumer) Analysis - resume describe all of the potential customers for your product/service. Part 3 - market-Product Focus (200 words / 20 marks). Consists of: Marketing and Product Objectives - discuss specific objectives for the marketing of the product including expansion and growth plans. Target Market - describe your primary target customer in one or two sentences. Points of Difference essay - what sets you apart from your competitors? What is your competitive advantage?
marks). Consists of: a swot analysis in chart form followed by an elaboration of the critical. Swot elements in paragraph form. An Industry Analysis - prove to the reader that you understand the industry by discussing what is currently going. (Trends, market size, of businesses competing in your market, etc.) a competitive analysis - briefly profile the competitors that compete with you directly. What are their strengths and weaknesses? What can you learn from them?
Marketing Plan must have a hard cover. Table of Contents, must list all Parts and corresponding page numbers. Must list all appendices. Executive summary (150 front words / 5 marks). Serves as an introduction to the marketing plan. Is written to acquaint the reader with the material that follows. Part 1: Strategic Focus and Plan (200 words / 10 marks). Consists of: Mission/Vision Statement - a one sentence statement of the business?
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Walkerton District Secondary, school, business studies, mAIN. Courses, business, student of about the month, business. Links, contact, us, marketing Plan Assignment, bMI3C1 / bmx3EI. Weight: 15 of Final Mark, due date:. No extensions or exceptions 150 marks, requirements. Title page, must include title, course code, date, teacher? S name, school name.